What happened: The Las Vegas Aces launched a social media campaign Wednesday to drive All-Star fan voting during the WNBA’s "double-vote" window. The initiative encouraged supporters to submit ballots during the 24-hour period where each vote carried twice the weight in determining the midseason rosters.

Why it matters: The push follows the release of the first voting returns, where A'ja Wilson emerged as the league's top vote-getter. For the Aces, maximizing fan engagement is a priority as they look to maintain their status as the Western Conference's premier roster while navigating a live contest in Phoenix that remains tied in the early going.

What to watch: Fans can continue to cast ballots through the WNBA website, with additional double-vote days expected to be announced later in the month.