What happened: The arrangement links the hockey club with a restaurant at the Village at Allen. Kelly's operates at 190 E. Stacy Road in Allen.

Why it matters: The deal adds a nearby business relationship as the club prepares for another season. Local partnerships can extend team promotions beyond the arena.

What to watch: The 2026-27 schedule begins Oct. 17 at Tulsa, followed by the first listed home date Oct. 29.