What happened: The Cincinnati Bengals directed a brief online greeting to Burnley. The message coincides with the English soccer club's arrival in Ohio for a pair of summer friendlies.

Why it matters: Burnley is scheduled to face the Columbus Crew and FC Cincinnati. The NFL franchise and the soccer club share an ongoing public connection championed by Burnley minority owner J.J. Watt.

What to watch: Burnley opens the tour against the Crew on July 12 before moving on to play FC Cincinnati.