What happened: The Bundesliga agreed to a three-year U.S. media rights deal with Telemundo, marking the first time the German league has sold its Spanish-language rights separately from English. Telemundo and sister channel Universo will air more than 100 matches per season on linear TV, with every match streaming in Spanish on Peacock. The agreement was negotiated through Relevent, which runs Bundesliga Americas under a 17-year partnership with the league.

Why it matters: The Spanish-language package pays just under $10M annually, and combined with the league's separate $20M-a-year English deal with Versant, the Bundesliga's total U.S. rights take lands close to the $30M it previously earned annually from ESPN, which had held both language rights. That outcome matters because the market for European soccer rights has cooled sharply since ESPN's 2019 deal was struck at the height of the streaming-rights bidding wars.

What to watch: Coverage begins with the 2026-27 season, with Telemundo EVP Joaquin Duro citing the Bundesliga's weekend match windows as complementary to the network's existing Premier League scheduling.