Might be the cutest Crew merch we’ve ever encountered 🥹 Stop by the Crew Shop this week and check out the new Hello Kit Via @ColumbusCrew on X

What happened: The collaboration centers on a new co-branded scarf sold at the Crew Shop.

Why it matters: The release expands the club’s retail lineup during the 2026 MLS season.

What to watch: Remaining inventory will determine how long the scarf stays on sale.

Sources