What happened: Sportico values the Dallas Cowboys at $15.5 billion. The club's estimate rose from $12.8 billion in 2025.
Why it matters: Dallas remains the league's financial benchmark as franchise valuations accelerate. Its estimated value now exceeds the NFL average by $6.16 billion.
By the numbers: The Cowboys' valuation increased $2.7 billion, or about 21%, from 2025. Their $15.5 billion estimate is roughly 66% above the $9.34 billion league average.
What to watch: Future franchise transactions will provide the next market test for Sportico's estimates.