What happened: Dream Finders received another sponsored placement tied to Friday's CAR-JAX preseason matchup.
Why it matters: The activation extends a campaign that has appeared throughout the preseason. It follows a kickoff countdown placement on Aug. 16.
By the numbers: Five related Dream Finders placements were logged from July 23 through Aug. 16.
What to watch: The next checkpoint is whether the campaign continues into the 2026 regular season.