Raise a toast to @CedarRidgeIowa 🥃 We are excited to announce a new partnership with Iowa's first and oldest distillery Via @IndianaFever on X

What happened: The Indiana Fever announced a new partnership with Cedar Ridge, Iowa's oldest distillery. The collaboration features a limited-edition co-branded Indiana Fever Straight Bourbon Whiskey.

Why it matters: The business deal connects the 17-10 WNBA franchise with an Iowa distillery, capitalizing on regional market ties off the court.

What to watch: The co-branded bottles will be available at select Kroger and local liquor retailers throughout Indiana.

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