What happened: The Houston Astros announced a ticket sweepstakes in partnership with Raising Cane's. The campaign offers fans an opportunity to win tickets to an upcoming game by visiting participating restaurant locations.

Why it matters: The promotion serves as part of an ongoing marketing activation between the franchise and the restaurant chain. Corporate partnerships remain a standard method for driving fan engagement and in-stadium attendance throughout the regular season.

What to watch: The promotional campaign will continue at local restaurants as the team progresses through the regular season.