What happened: The NFL promoted its 2026 NFL FLAG Championships, highlighting participants put through a skills test tied to sponsor activations from Gillette, Downy, Tide and Old Spice. The event runs July 24-26 on ESPN and NFLN.

Why it matters: The FLAG Championships have expanded sponsor involvement this year, reflecting the league's continued push to grow flag football's visibility alongside its traditional NFL season programming.

What to watch: Coverage continues across ESPN and NFLN through July 26 as the championship bracket plays out.