What happened: Preseason tickets for the exhibition against the Pittsburgh Steelers are up for grabs as part of the Give 716 initiative. The ticket availability begins at 7:16 p.m. on July 15.
Why it matters: The charity drive operates as an offseason fundraising mechanism for local organizations. Incorporating exhibition game access provides an immediate incentive to boost donor participation.
What to watch: Donors can access the platform starting July 15. The franchise is also preparing to host two public practices at Highmark Stadium this summer.