The #Seahawks hype video for Hard Knocks 👀 https://t.co/Z3DMFhkdOC Via @RapSheet on X

What happened: Promotional material for the Seattle Seahawks' upcoming appearance on 'Hard Knocks' is circulating online. Ian Rapoport highlighted the release as the team prepares for training camp.

Why it matters: The Seattle Seahawks were selected for the HBO series on July 21. This national spotlight coincides with a major ownership transition, as the team awaits NFL approval on a $9.6 billion sale to the Khosla family.

What to watch: The series will document the team's preseason preparations ahead of the 2026 campaign.

Sources