What happened: The Titans shared behind the scenes media day footage from their content team as part of an ongoing offseason content push. It follows a string of optimistic team messaging, including a mailbag that stirred debate over 2026 expectations.

Why it matters: Offseason content cycles can inflate expectations before a roster is tested in real games. Tennessee's recent messaging has leaned heavily on anticipation rather than on-field proof, which is exactly what makes the hype worth questioning.