What happened: Nike will continue backing the San Antonio Spurs star under an expanded partnership. The extension follows Wembanyama's appearance at the reopening of a refurbished court in Nanterre.
Why it matters: The commitment expands Wembanyama's commercial profile before the 2026-27 season. It also gives Nike a long-term centerpiece for its basketball business.
By the numbers: Wembanyama completed three NBA seasons before signing the extension.
What to watch: Nike's rollout of the signature model, including its name and release date, is the next milestone.