What happened: The alternate look will make its game debut against Houston on Sept. 27 at Lucas Oil Stadium. The 2026 expansion
Why it matters: The 2025 launch became Fanatics’ best-selling merchandise debut, giving the second-year program commercial momentum. Indianapolis can keep the design in its alternate rotation for three seasons.
What to watch: Retail sales open Sept. 1 through Nike, NFL Shop, Fanatics and team stores.