What happened: The football organization offered public encouragement to the American men's soccer program amid its high-stakes elimination round against Belgium in Seattle.

Why it matters: Such cross-sport camaraderie, previously seen when the San Francisco 49ers welcomed the team, illustrates the widespread domestic attention on the tournament. A deep run commands significant cultural momentum beyond traditional soccer fanbases.

What to watch: The progression of the American squad determines whether the program advances to the final eight of the competition.