What happened: The San Francisco 49ers publicly welcomed the U.S. Men's National Team, tying their club colors to the national side ahead of the FIFA World Cup. The franchise framed the moment as a red, white and blue meeting the red and gold.

Why it matters: The gesture underscores how NFL clubs are aligning with soccer's global showcase as the World Cup comes to North America. For the 49ers, association with the USMNT extends the franchise's reach into the sport's biggest event and its worldwide audience.

What to watch: Watch for further 49ers and USMNT tie-ins as the World Cup calendar draws closer.