What happened: The Jacksonville Jaguars continued their offseason fan engagement with a red, white and DUUUVAL message. The patriotic branding extended the team’s recent campaign ahead of the 2026 season.

Why it matters: The message keeps Jacksonville’s regional identity visible during the NFL offseason. It also maintains momentum for the team’s broader 2026 ticket and fan-engagement push.

What to watch: The Jaguars’ campaign will continue building toward training camp and the 2026 preseason.