What happened: LAFC announced that the first 10,000 fans in attendance at Saturday's match will receive a co-branded keychain, courtesy of sponsor Toyota SoCal. The promotion comes as the club continues pushing ticket sales for the game through Ticketmaster.

Why it matters: Giveaways like this are part of LAFC's routine effort to drive attendance and fan engagement for home dates.

What to watch: Fans planning to attend Saturday's match can claim the keychain at the gate while supplies last for the first 10,000 through the door.