What happened: SumUp branding will appear on Manchester United shirts across all competitions. The British fintech company and the club will also launch a payment card offering rewards at official outlets and participating UK businesses.
Why it matters: The deal restores a commercial slot left vacant after DXC Technology's four-year partnership ended this summer. It follows United's separate £20 million-per-year training-kit agreement with five weeks earlier.
By the numbers: DXC Technology's previous sleeve deal was worth about £20 million per season.
What to watch: The SumUp logo is set to debut Thursday during United's Champions League return at Old Trafford.