Liverpool agree £300m Turkish Airlines shirt deal from 2027

Standard Chartered's 17-year run will end.

Wire Report IntelligenceUpdated Sep 81 min read

What happened: Turkish Airlines will take the front of Liverpool's shirts from 2027-28 under a five-year contract. The airline becomes the club's sixth front-of-shirt sponsor.

Why it matters: Liverpool believes the agreement is the Premier League's richest sponsorship covering only the front of a shirt. The commercial lift follows nine-figure moves for Bradley Barcola, Florian Wirtz and Alexander Isak. Arsenal and Manchester City also have airline-backed partnerships with broader rights.

By the numbers: The contract is worth more than £60m per season, compared with about £50m annually under the current Standard Chartered agreement.

What to watch: Standard Chartered remains on Liverpool's shirts through 2026-27 before the June 1, 2027 handover.

Sources

Yahoo Soccer 2026-09-08T09:49:53.950369+00:00

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