What happened: Scott Fitterer has joined Athletes First as an executive in the Coaches and Executives Division. The move follows his 27-year career working in NFL front offices, which included a stint as the general manager of the Carolina Panthers.

Why it matters: The hire brings a veteran team-side perspective into the representation business. Fitterer will now focus on representing leadership talent after nearly three decades of operating from within the league.

What to watch: He begins his tenure with the agency as the NFL progresses through its 2026 offseason.