absolutely bananas 🍌 White Sox x @Xfinity https://t.co/oFhnKmjxax Via @whitesox on X

What happened: Xfinity became the club's exclusive mobile and Wi-Fi partner under a multiyear agreement announced in 2019. Its ballpark presence has included presenting sponsorship of guest Wi-Fi.

Why it matters: The promotion adds another fan-facing activation to a long-running commercial relationship. It follows an earlier Xfinity collaboration item published Monday.

What to watch: The next sponsor activation will show whether the banana theme carries into a broader campaign.

Sources