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MLB·ANALYSIS·October 2, 2026 03:58 PM ET

AbbVie cancer campaign opens Wild Card Series with ceremonial first strikeout

Postseason strikeouts will trigger doubled donations

Wire Report IntelligenceUpdated 43m1 min read
Post on X
Four Cancer Champions. One unforgettable moment. ⚾️ As part of AbbVie’s Striking Out Cancer campaign, they took the fiel Via @MLB on X

What happened: Four Cancer Champions took the field before Game 1 of the Wild Card Series for the Ceremonial First Strikeout as part of AbbVie’s Striking Out Cancer campaign. The pregame moment put the campaign on MLB’s postseason stage at the start of the opening round.

Why it matters: The partnership now carries fundraising stakes into October, with AbbVie saying postseason strikeouts will count for doubled donations. That builds on the same campaign that had already reached $500,000 in donations earlier this year.

By the numbers: MLB and AbbVie had reached $500,000 in donations by July 22, and AbbVie said postseason strikeouts will be doubled during the campaign.

What to watch: Watch for updated donation totals as the Wild Card round continues and the postseason moves deeper into October.

Sources

  • @MLB 
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