What happened: Alpine partnered with Jeremy Clarkson’s Diddly Squat Farm to promote British farm food during the British Grand Prix. Locally sourced food, produce, condiments and beverages are supplying the team’s Silverstone hospitality operation.
Why it matters: The collaboration connects Alpine’s home race with nearby British agriculture. It also extends Clarkson’s relationship with the Enstone-based Formula One operation.
By the numbers: Diddly Squat Farm is about 10 kilometers from Alpine’s Enstone factory.
What to watch: The partnership continues through Sunday’s British Grand Prix at Silverstone.