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F1·ANALYSIS·October 20, 2026 07:30 PM ET

Aston Martin launches Smythson stationery, travel range

Laptop case lists at £595, cards from £14

Wire Report IntelligenceUpdated 55m1 min read
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What happened: Aston Martin developed the stationery and travel line with Bond Street brand Smythson. Prices run from £14 for a birthday card to £595 for a laptop case. The £295 Soho Circuit Journal pairs the season calendar with team content and space to log each race.

Why it matters: The collaboration was announced ahead of the Monaco Grand Prix in May and went live this month. It targets luxury shoppers and F1 fans, following confirmation of the team's padel partnership.

By the numbers: Birthday card: £14; Soho Circuit Journal: £295; laptop case: £595.

What to watch: The range is on sale ahead of this weekend's United States Grand Prix in Austin.

Sources

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