What happened: The Chicago Bears and Hallmark are auctioning a featured walk-on role in the film 'Holiday Touchdown: A Bears Love Story.' The experience takes place at Halas Hall. Proceeds from the winning bid fund Bears Care's holiday giving initiative.

Why it matters: The project expands the ongoing media collaboration between the NFL and Hallmark. The auction leverages the production schedule to generate offseason funding for the franchise's charitable operations.

What to watch: Bidding instructions and campaign details are available in the team's official mobile application.