What happened: Broncos quarterback Bo Nix generated the 11th-most merchandise revenue of any NFL player between March 2025 and February 2026, according to NFLPA data. Denver beat writer Troy Renck noted that Nix has become a popular player in a short span of time.

Why it matters: A top-12 merchandise finish signals that Nix has built a national following quickly, an indicator of rising star power as Denver heads into the 2026 season. Jersey and gear sales tend to track on-field belief, and Nix landing among the league's best-selling players reflects the franchise's momentum at the most important position.

What to watch: Watch whether Nix sustains that momentum into the 2026 campaign, beginning with his participation in mandatory minicamp as he works back from ankle rehab.