What happened: The Boston Bruins have launched an initiative asking fans to write personal letters to Patrice Bergeron celebrating his career. The organization is collecting physical mail sent to the team marketing department in Boston. The drive encourages supporters to share personal reflections on his leadership and tenure with the franchise.

Why it matters: Bergeron remains a central figure in The outreach provides supporters an avenue to connect directly with the longtime center following his retirement from the ice.

What to watch: The marketing department will compile submitted letters as the franchise prepares additional honors for Bergeron in Boston.