What happened: Milwaukee agreed to a multi-year partnership making Uline its official jersey patch partner starting in the 2026-27 season, with the company logo on the front left shoulder. The deal elevates a relationship dating to 2013 and adds Uline marks to practice jerseys plus signage and digital content at Fiserv Forum.

Why it matters: The agreement pairs two Wisconsin-rooted organizations, with Uline headquartered in Pleasant Prairie. It secures a key local business partner entering the season and gives Milwaukee home-state branding on its game uniforms.

What to watch: Milwaukee debuts the Uline patch Oct. 5 against Minnesota at Fiserv Forum to open the preseason.