What happened: The Bucks announced their games will air on free over-the-air television for the entire 2026-27 season. The move comes as the team's prior regional sports network arrangement winds down, with a statewide broadcast network to be detailed in the coming weeks.

Why it matters: The shift removes a paywall that has limited how fans could watch Bucks games, expanding potential viewership across Wisconsin. Regional sports networks nationwide have been contracting or dissolving, and Milwaukee's move to broadcast television reflects that broader shakeup in how NBA teams distribute local game coverage.

What to watch: Full channel and market details for the statewide broadcast network are expected in the coming weeks, ahead of the 2026-27 season.