What happened: Caitlin Clark trades basketball for baking in a new Xfinity commercial alongside Cookie Monster. The spot pairs Clark with the Sesame Street character for a kitchen-based cookie bit.

Why it matters: Caitlin Clark remains the league's most marketable star heading toward the 2027 season. National endorsements during the offseason sustain her visibility while no games are being played.

What to watch: More offseason endorsement work is likely before training camp opens for 2027.