What happened: The Vancouver Canucks highlighted their promotional partnership with Cavendish Farms ahead of Friday's home slate at Rogers Arena. The brand is featured as the team's official French fry partner for game-day concessions.

Why it matters: Game-day brand activations and concession promotions remain standard commercial elements during Vancouver's home schedule. The feature arrives as the Canucks prepare to host the New York Rangers.

What to watch: Vancouver hosts the New York Rangers at Rogers Arena on Friday, Nov. 13, with puck drop set for 9:00 PM ET.