What happened: The Cleveland Cavaliers marked the ongoing FIFA World Cup with a #LetEmKnow post, with the account saying its admin was not going to pass up the every-four-years event. The message came during the NBA offseason, a quiet stretch on the basketball calendar.

Why it matters: Offseason social engagement lets a team stay visible while games are on pause, and leaning into a global tournament like the World Cup widens the audience beyond basketball fans. It fits a broader summer push as Cleveland rolls out season-ticket and Summer League content ahead of the 2026-27 campaign.

What to watch: Watch for the Cavaliers to shift focus back toward basketball as Summer League and 2026-27 roster preparations ramp up.