What happened: Daniel Jones draws on losing a childhood friend to suicide in urging others to ask for help. He partnered with Mission 34 during last season's My Cause My Cleats campaign to support its effort to eliminate stigma.
Why it matters: As the Colts' quarterback, Jones gives prevention advocates a league-wide audience. Putting that cause on game cleats keeps it in front of fans during the campaign.
What to watch: This season's My Cause My Cleats window will show whether Jones again highlights Mission 34.