What happened: The Columbus Crew published a holiday greeting to supporters on Saturday wishing fans a happy Halloween. The post followed the club's initiative that opened its annual pre-Halloween costume contest.

Why it matters: Major league franchises regularly circulate seasonal messages to maintain digital fan engagement. The holiday greeting preceded scheduled on-field activity for the weekend.

What to watch: Columbus Crew faces D.C. United on Saturday with kickoff scheduled for 2:00 PM ET.