What happened: Columbus Crew are selling a season-ticket membership that bundles access to the MLS Sprint Season and the MLS regular season. The club is also promoting membership benefits tied to that package.

Why it matters: The Crew's earlier season-ticket push now spans both the Sprint Season and the regular season in one product. That structure widens the club's sales pitch beyond a single part of the schedule.

What to watch: Watch for the club's next round of membership-benefit details as the sales push continues.