What happened: Columbus Crew are running a fan contest tied to their training operation, inviting supporters to enter for a chance to be among eight winners. The selected entrants will visit the OhioHealth Performance Center on July 8 to train alongside Crew support staff.

Why it matters: Fan-access activations like this deepen the club's connection to its supporter base and put the OhioHealth Performance Center at the center of the relationship. Giving everyday fans a behind-the-scenes look at the daily grind is a low-cost, high-engagement play during the heart of the MLS regular season.

What to watch: Entries run through the contest window, with the eight winners set to take part at the performance center on July 8. Watch for the club to spotlight the selected fans around that date.