What happened: The Dallas Cowboys announced their newest Thanksgiving special premieres this Thursday, August 20, at 7pm CT on CBS11, Cowboys Now, X and YouTube, continuing the franchise's annual holiday broadcast tradition.

Why it matters: Dallas has hosted Thanksgiving football since the 1960s, and the guaranteed national spotlight remains one of the more polarizing fixtures in the sport. Fans of other franchises argue the slot should rotate to teams that earn it on the field each year, while Cowboys backers point to the built-in audience as proof the tradition still works.