What happened: The demand Continued use after receipt would be treated as knowing and willful and pursued through legal and equitable remedies.
Why it matters: The conflict followed LSU's decision to reassign Daniels' former No. 5 jersey. Daniels won the 2023 Heisman Trophy at LSU, raising the reputational stakes for the school.
By the numbers: Daniels' LSU license allowed NIL use for 180 days beyond his final college game.
What to watch: LSU's next action will determine whether the matter ends with compliance or moves toward legal proceedings.