What happened: Atlanta's Drake London averages 13.7 yards per target, first among NFL receivers with at least 70 routes. He averages 3.9 yards per route, second behind Jaxon Smith-Njigba at 4.6.
Why it matters: The efficiency marks Atlanta as one of the league's most productive downfield passing attacks through September. It follows Drake London's four-year, $141 million extension in June.
By the numbers: London: 13.7 yards/target (1st, min. 70 routes), 3.9 yards/route (2nd). Smith-Njigba: 4.6 yards/route (1st).
What to watch: Watch London's target share and coverage matchups into Week 5 to see if the per-target lead holds.