What happened: ESPN is promoting its stream of "Messi: The Forgotten Tape" on the ESPN App. The documentary is also airing on DStv channel 218 in Africa.

Why it matters: The push comes as Messi prepares to face Yamal in the World Cup final, giving ESPN a promotional window tied to his run at the tournament.

What to watch: Watch for ESPN's continued promotion of the documentary through the World Cup final window.