What happened: The Calgary Flames launched their First Goal contest with Direct Energy, offering a chance to win tickets to an upcoming home game. The promotion invites participants to predict which player will score the opening goal.

Why it matters: The recurring promotion coincides with Calgary preparing for its home matchup on Wednesday. The contest serves as regular fan engagement ahead of scheduled regular-season contests.

What to watch: The Calgary Flames host the New York Rangers on Wednesday, with puck drop scheduled for 7:30 PM ET.