What happened: GEICO signed WNBA star Napheesa Collier during the 2026 postseason. The insurer positioned the deal as part of a wider push into sports marketing.

Why it matters: Collier carries postseason visibility as a featured league star. Her 19-point World Cup quarterfinal outing strengthened that profile earlier in September.

What to watch: Watch for rollout timing for GEICO's campaign around postseason games.