What happened: Atlanta opened signups for its youth membership for fans 13 and under. Free membership includes Skyhawks tickets and discounted Hawks tickets, plus exclusive gameday experiences. Rewards and giveaways are also listed as member benefits.

Why it matters: Youth memberships give teams a direct line to families buying future tickets. Tying Skyhawks access to Hawks discounts links the affiliate to the parent club.

What to watch: Members will receive signup details and schedules for experiences and giveaways.