What happened: The Atlanta Hawks used their official account to mark Mental Health Awareness Month, reminding fans that "it's okay to not be okay." The post directed people to the 988 Suicide and Crisis Lifeline, noting that free, confidential support is available 24/7 by call or text.

Why it matters: The message continues a broader push across sports to normalize mental health conversations and surface crisis resources to large fan audiences. By lending a team's reach to the 988 Lifeline, the Hawks help put a low-barrier support option in front of people who may not otherwise seek it.

What to watch: Expect similar awareness messaging from teams and leagues to continue as the initiative extends beyond the awareness calendar. Anyone in crisis can reach the 988 Suicide and Crisis Lifeline by call or text, 24/7.