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MMA·ANALYSIS·August 26, 2026 01:55 PM ET

Helwani revives long-running critique of UFC Apex crowds

Meta Apex is expanding to seat up to 1,000

Wire Report IntelligenceUpdated Aug 261 min read
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Years later, it’s great to hear Dana White has finally realized that having a crowd in attendance dramatically improves Via @arielhelwani on X

What happened: Ariel Helwani mocked Dana White’s belated embrace of live crowds. Years earlier, Helwani contrasted the Apex’s muted atmosphere with the energy surrounding UFC 280.

Why it matters: The renovated Meta Apex will offer tickets to the general public for every event. The shift gives smaller UFC cards a chance to regain the atmosphere lost during the venue’s closed-door era.

By the numbers: The Las Vegas venue has staged nearly 200 UFC events, including 112 Fight Nights and 70 episodes of Dana White’s Contender Series.

What to watch: Crowd response at upcoming Fight Night and Contender Series cards will show how much the expanded seating changes the room.

Sources

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