What happened: The Houston Dynamo promoted the matchday atmosphere around their venue, billing it as the best in the city ahead of a Mexico-versus-Korea fixture. The club leaned into its supporter culture, casting Houston as a premier destination for the international showcase.

Why it matters: Hosting and hyping a high-profile international draw lets the Dynamo grow their footprint with Houston's large soccer audience beyond the MLS regular-season slate. Filling the stadium for a marquee Mexico-Korea night strengthens the club's pitch as the hub of the city's soccer scene.

What to watch: Watch whether the Dynamo convert the matchday crowd into momentum and attendance for their upcoming MLS regular-season fixtures.