What happened: NFL reporter James Palmer noted that Jacksonville's 'Rams southeast' moniker reflects deliberate schematic modeling after the 2018 Los Angeles Rams. The Jaguars have structured their wide receiver assignments to mirror that system, aligning roles for Brian Thomas Jr. and Parker Washington alongside receiver archetypes established under Sean McVay. The approach prioritizes defined spacing and perimeter versatility.
Why it matters: Jacksonville holds the No. 3 seed in the AFC at 6-2 after winning two straight, including a 33-10 victory over Baltimore. Establishing a clear offensive framework supports quarterback development and provides schematic consistency as the postseason race tightens. The identity gives Jacksonville a proven system to maximize its young pass-catchers without leaning entirely on individual matchups.
By the numbers: Jacksonville is 6-2 in 2026 through 8 games and holds the third seed in the AFC. Brian Thomas Jr. has caught 10 passes for 117 yards and 2 touchdowns in 2026 through 8 games, while Cooper Kupp has 22 catches for 238 yards and 2 touchdowns in 2026 through 9 games for the 5-4 Rams.
What to watch: The Jaguars enter the second half of the regular season looking to preserve their division lead and sustain offensive rhythm with their modeled receiver rotations.