What happened: Season 52 opened Sept. 26 on NBC. The booking was announced Sept. 9, pairing Jalen Brunson with KATSEYE for premiere night.

Why it matters: Offseason network spot keeps Brunson in the national spotlight before Knicks camp. Crossover bookings extend league visibility beyond basketball audiences.

What to watch: Attention turns to Knicks preparations ahead of the 2026-27 season.